History
Peter Simonsen and Clas Dyrholm both have educations and professional experience from film, TV and radio production. In 2002 they ventured out on a new journey, inspired by an idea about breaking the frame and forsaking the traditional
film and TV-formats, in order to tell stories with video holographic illusions, where fiction and reality merges into a new and powerful world of mixed-reality. Below are some of the milestones they have set on their way.
2002 - Fashion Girl DemoThe first video holographic installation was developed and tested in late 2002. This took place inside a fashion shop in the heart of Copenhagen, Denmark. The idea was to use a real shop interior as a stage for a virtual experience, where a girl is trying on clothes in the middle of the shop, as if she was standing in her own room getting ready for a night out, and thereby creating a sudden and unexpected loophole between two parallel universes – the public and the private.
2004 - VideoLogoThe second product when in the company Vizoo - VideoLogo was a simple idea about projecting video inside a logo shape, thus exposing the viewer to a logo amplified with identity and/or emotion inside. 2006 - Cheoptics360Cheoptics360, the third product launched when in the company Vizoo, introduced new dimensions to our effects as we stepped from a one-sided experience to a 360 degree viewing angle. This new technology also enabled us to go from large size effects, with a preferred viewing distance of 4 to 5 meters, into near field display areas with close up experiences. 2008 - Realfiction™In late 2007 Peter and Clas decide to leave Vizoo in order to follow their dream of focusing on developing innovative products for the retail industry. In October 2008, after a year of preparation they founded Realfiction.
2010 - DreamocXL™In 2010 Realfiction launches the Dreamoc XL in order to satisfy the customer need for an even more spacious Dreamoc. The DreamocXL quickly becomes the center of attention when integrated in stores.
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2003 - VizooThe Fashion Girl installation was a big success, and soon after Peter and Clas found themselves as part of a new Danish company called Vizoo. The idea behind Vizoo was to use the Fashion Girl effect commercially, and to develop new products within the same field of mixed-reality displays. 2003 - Free FormatThe first commercial product launched when in the company Vizoo was named Free Format. It was the basic idea from the Fashion Girl made relatively simple, and was used in the following years all over the world, in order to create attention and awareness around brands, shops, products etc. 2005 - LexusUsing the slogan “Why live in one dimension?” Lexus used Free Format across the US in their launch of their new IS hybrid sedan. The creative agency Team One Advertising won several awards for this innovative campaign, including“Satchi – Idea of the year” the “2006 IAAA silver Outdoor” and the “Bronze 2006 Clio”. 2007 - DieselIn 2007 Diesel came to us with the vision of doing an underwater theme holographic fashion show. We developed a V-shaped catwalk where audiences on both sides could see real life models mixing with a virtual underwater world. The result was an amazing 18 minute long voyage through a deep sea fantasy world, with a finale where the entire virtual Diesel space was liquified. Experience Diesel Holographic Fashion Show in action on Youtube » 2009 - Dreamoc™In spring 2009 Realfiction introduces the Dreamoc and starts building up its worldwide brand name. After having realized a need for an astonishing 3D retail product for high-end brands, Realfiction distributed its new product through its worldwide network of partners. The Dreamoc was readily embraced by the targeted high-end users.
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