Creating magical moments through technology
Since the beginning of our journey more than a decade ago, our vision has always been about creating experiences that bring people together. At the heart of this vision sits our innovation team, being a group of dedicated, like-minded individuals all sharing the belief that our technology should be about enabling magical moments that can be collectively experienced and shared with others.
Being positioned in the so-called field of mixed reality, Realfiction is dedicated to exploring and inventing technology that breaks with the current approach of head-mounted wearables, as we believe this is just the first, primitive stage.
We want to create social mixed reality that takes back the public space and enables epic experiences that challenge the very perception of reality.
The old days
Peter Simonsen, Morten Corell and Clas Dyrholm started a journey together back in 2002, by doing custom one-off events across the world, essentially creating mixed reality experiences years before it was even a term. After several approaches from brands wanting to scale the large cinematic experiences down to a size that would fit into their retail stores, Peter and Clas founded Realfiction in 2008, with a mission to invent a solution that would wow, impress and even educate retail customers.
In 2008 the first Dreamoc was born from the idea of producing standardized display solutions targeted directly at the retail- and exhibition industry. An affordable and scalable display was invented that enabled brand owners to suddenly visualize features, details and unique selling points about their product offerings in a revolutionary and incredibly visual way. Over the years we’ve continued to refine these displays to perfection, making them a sought-after solution for exhibitions, events and adopted by the retail industry across the world.
Born from the dream of creating large, limitless mixed reality experiences, DeepFrame was brought to market in 2017 as the world’s largest mixed reality display. The award-winning display enables spectators to collectively experience lifelike digital content blended with real-world surroundings, making virtual objects appear in reality behind the screen, and not just on the glass surface.
– under development
Project Echo represents the pinnacle of our dreams and vision, by symbolizing the holy grail of 3D experiences; free-floating holograms that require no glasses, devices or other lenses between the human eye and the effect, and where 3D objects can be viewed and interacted with from different angles. Until now, this display has existed purely in the realm of science fiction, but with the development of Project Echo, we are on the path to materializing the big dream and bring it to market.