For more than a decade, founders Clas Dyrholm and Peter Simonsen have built a position as industry leaders in creating 3D visual experiences that evoke emotions, engagement and sensory awareness. Back in 2002, colleagues Peter Simonsen, Morten Corell and Clas Dyrholm started a unique journey by creating custom one-off events across the world, essentially creating Mixed Reality experiences years before it was even a tech-savvy industry term.

After several approaches from luxury brands wanting to scale their large cinematic experiences down to a more feasible size that would fit into their retail stores, Peter and Clas founded Realfiction in 2008, with a clear-cut mission to invent a powerful retail solution that would wow, impress and educate people. In the years after the inception, Realfiction quickly grew to expand the product portfolio of 3D hologram displays.

Based in Copenhagen, Denmark, Realfiction is a full-solution creative company operating on a global scale, via a partner-centric network of creative agencies, agents, and value-adding resellers.







In 2008 the first Dreamoc was born from the idea of producing standardized display solutions targeted directly at the retail- and exhibition industry. An affordable and scalable display was invented that enabled brand owners to suddenly visualize features, details and unique selling points about their product offerings in a revolutionary and incredibly visual way. Over the years we’ve continued to refine these displays to perfection, making them a sought-after solution for exhibitions, events and adopted by the retail industry across the world.

Born from the dream of creating large, limitless mixed reality experiences, DeepFrame was brought to market in 2017 as the world’s largest mixed reality display. The award-winning display enables spectators to collectively experience lifelike digital content blended with real-world surroundings, making virtual objects appear in reality behind the screen, and not just on the glass surface.  



- under development

Project ECHO represents the pinnacle of our dreams and vision, by symbolising the holy grail of 3D experiences; free-floating holograms that require no glasses, devices or other lenses between the human eye and the effect, and where 3D objects can be viewed and interacted with from different angles. Until now, this display has existed purely in the realm of science fiction, but with the development of Project ECHO, we are on the path to materializing the big dream and bring it to market. ECHO is a scalable display technology that will make it possible and cost-effective to present high-quality 3D holographic images, without the use of glasses or other lenses. Often referred to as “the holy grail of 3D”, ECHO will utilize a patent pending directional pixel technology as the core principle for achieving the 3D holographic effect. When fully developed, ECHO will be able to offer groups of people full individual 3D look-around capability.