For more than a decade, founders Clas Dyrholm and Peter Simonsen have built a position as industry leaders in creating 3D visual experiences that evoke emotions, engagement and sensory awareness. Back in 2002, colleagues Peter Simonsen, Morten Corell and Clas Dyrholm started a unique journey by creating custom one-off events across the world, essentially creating Mixed Reality experiences years before it was even a tech-savvy industry term.
After several approaches from luxury brands wanting to scale their large cinematic experiences down to a more feasible size that would fit into their retail stores, Peter and Clas founded Realfiction in 2008, with a clear-cut mission to invent a powerful retail solution that would wow, impress and educate people. In the years after the inception, Realfiction quickly grew to expand the product portfolio of 3D hologram displays.
Based in Copenhagen, Denmark, Realfiction is a full-solution creative company operating on a global scale, via a partner-centric network of creative agencies, agents, and value-adding resellers.