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SOCIAL MIXED REALITY

DeepFrame is a revolutionary mixed reality display that merges the real and virtual world, making it possible to blend physical and digital elements in real-time. By simply looking through the display lens, spectators can collectively experience lifelike animations of any size and at any distance, entirely without the use of traditional and immersive VR eyewear.

Deepframe-Basic-Kit

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A DeepFrame installation begins with the “window,” which is in fact a large optical lens. We call this central component the “DeepFrame Basic Kit” and it comes in a professional flightcase for safe and repeated transport. Seen through this window, which only comes in one size, the most amazing things can be made to appear.

To complete the illusion a few other parts have to be present, which we can offer as optional accessories. Such as a high-end OLED or QLED screen, custom printed screen housing, a floor stand to hold the window if no other structure is built for this purpose, and interactive options like a touchscreen to allow people to interact with the holographic illusion.

As the DeepFrame is intended for anything from permanent installations like museums, experience centers or theme parks, where experience is meant to be integrated as a more permanent installation to events and shows where an extraordinary experience is needed, this modular approach makes the technology available for all purposes in a fully flexible way.

 

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human size hologram thanks to augmented reality windows
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"You can now become a life-sized hologram, thanks to augmented reality windows"
a whole new spin on AR
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"It's a whole new spin on AR"
imagine being able to see a digital hologram no glasses required
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"Imagine being able to see a digital hologram- no glasses required!"

CASE STUDY - EVE IPO

Holographic projection of the worlds largest passenger drone, on Wall Street in May 2022 to celebrate the IPO of the company EVE. The use of DeepFrame allowed visitors and pedestrians passing by to see the drone flying in full size without the need for any head mounted displays or other wearable tech.

See video

CASE STUDY - SEX MUSEUM

Amsterdam’s legendary Sex Museum unveiled a groundbreaking digital transformation as they integrated Realfiction’s state-of-the-art holographic displays.

The result is an experience that’s bold, unexpected, and uniquely Amsterdam — one that continues to delight and surprise millions of visitors each year.

 

See case study

ENGAGING PEOPLE IN NEW AND NOVEL WAYS

By layering digital content as a 3d hologram over an actual physical space, the display creates the sensation of virtual objects appearing in reality behind the lens, and not just flat on the glass surface. 

DeepFrame transforms our surroundings, creating unique visual experiences that multiple people can see, explore and interact with.

Seeing is believing

DeepFrame pushes the limits of human experience by making it possible to seamlessly visualize things beyond your wildest imagination. 

You can show anything from virtual movie characters, a historic battle or even reviving prehistoric reptiles that once roamed the Earth - right before your eyes. 

DeepFrame mixed reality windows create live 3d hologram experiences for museums

RE-THINKING MUSEUMS FOR THE DIGITAL AGE

Museums increasingly face the challenge of maintaining scholarly standards while also providing compelling experiences for their increasingly diverse audiences. Museum visitors today have an expectation of encountering surprising ways of interacting with exhibits and experiencing them first hand.
DeepFrame can provide unique and memorable ways of achieving this, with installations and content that takes your museum into the forefront of the digital age.

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DeepFrame mixed reality solutions create social experiences at retail events and exhibitions

Elevating the shopping experience

For shopping malls, airports and flagship retail stores, DeepFrame makes it possible to create social experiences that adds new layers of value to the customer. At a time where all brick-and-mortar locations need refining to stay relevant, DeepFrame presents a customer-centric technology that naturally extends the brand experience, and successfully differentiates your offering in an interactive way.

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using deepframe mixed reality displays to visualize real size 3d hologram cars in showrooms

Transforming the automotive industry

 

As DeepFrame can show virtual objects in their true size, you can realistically showcase your entire range of cars in one single space, or create a digital overlay of information on top of a real car. You can use DeepFrame as a unique interactive experience for car shows, in your showroom to visually explain details and features, or as part of your out-of-home advertising to drive awareness and conversions to test drive campaigns. 
With simple smartphone or gesture interactivity, DeepFrame enables your customers to explore and configure your cars in a playful and informative way. 

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a guide to creating content for the deepframe mixed reality displays by realfiction

EBOOK: DEEPFRAME CONTENT GUIDE

Understanding the possibilities and current technological restrains is paramount to create magical content and experiences with DeepFrame.
This guide takes a dive into the many ways of creating animated, filmed and even live video content for DeepFrame. 

 

Download Content Guide

Technical specifications

A DeepFrame window or lens in its purest form

DeepFrame Basic Kit

Display measurements: W1350 x H1350 x D100 mm 
Materials: High-precision glass optical lens with a powder-coated aluminum frame.
Weight: 50 kg 

Download factsheet